I tried to post every 2-3 days. Because the seem like ads and people don’t want to engage organically with more ads. 7 Tips for Publishing A Powerful LinkedIn Post I’ll admit, I spent a long time as a LinkedIn member without realising I could post my own original content on there, to boost my profile and widen my online portfolio. The takeaway: Be authentic with your content. From your LinkedIn homepage, click the Work icon in the upper right and select Post a job. Keep abreast of Google’s recommendations regarding cross-posting, which include posting a link to the original post in the duplicated blog. Then, it immediately shifts the focus from the candidate’s qualifications to their passions and potential — noting that the position has no “specific degree requirement,” but it does demand someone with a “fearless personality, boundless optimism, and desire to change the world.” For more on getting images right on social media, take a look at our social media image sizes guide. Shopping. This will catch the attention of the reader, particularly when paired with an effective headline. Recruiters. Maybe only a few thousand. Keep in mind that you should stick to images that are the ideal size for LinkedIn – 1200 px by 627 px. Tailor your language towards your goal. At the time, we (and others in our network) had been having issues with Zoom, usually a great video conferencing tool. We’re staying on top of all things LinkedIn and social selling, so be sure to bookmark and check back regularly! When you look at most examples of good LinkedIn posts, you’ll find content designed for massive brands that already have gigantic followings. If you’ve already established a significant presence on LinkedIn and elsewhere online, it pays to link to your own content within your posts. I've tried sharing it everyway I can think of - phone, computer, sharing, linking, etc. If you have a unique point-of-view, interesting insights, or expertise to share with people in your industry, then do it. Challenging your audience and network’s belief requires walking a fine line between being controversial without being negative. And yet, this post, which starts off 50% of sentences with “I” got great engagement and led to several leads reaching out proactively to RevenueZen. 61 million of its users are senior-level executives, while another 40 millionare in decision-making positions. These gain the greatest number of post views, likes, comments, and shares. The LinkedIn feed is powerful because it allows business people to share the insights and thoughts that are relevant to their network. Once your headline, image/media, and content are in place, you need to finalise your article before publishing. It makes your connections aware not only that you’re releasing something new, but that they’re exclusively chosen to be a part of its beginnings. The goal is to show great results, help others see what their future could look like, and to build credibility. Example of great LinkedIn post with PDF file PDF file on LinkedIn Post. ❌ Don’t write ‘Question Posts’, as in a headline which proposes a question – these perform poorly. If you include links, make sure they take the user where they’re supposed to. I usually describe the best content as “professionally relevant personal content.”. If you have a new release coming out .. tease it! No matter what LinkedIn does with their feed from an algorithmic perspective, people still crave authentic content like the example LinkedIn posts above. Supprimer un poste sur LinkedIn. Here is a great example LinkedIn post that directly challenges people while educating them and providing a unique point-of-view based on real-world experience. When you are on the platform and interacting in groups or newsfeed posts, people will be more likely to click through to your profile and see your posts and articles. In this case, it’s a professional story, but you can use completely personal stories, so long as you connect them somehow to the professional audience that you’re writing for. The difference between this post and self-promotional content is that we are being tongue-in-cheek about our “accolades.”. Along with images, LinkedIn allows you to include multimedia assets – videos and presentations, for example – from platforms including YouTube, SlideShare, TED, Getty, Vimeo, and LifeStream. It works. The top posts on LinkedIn are generally always written as original material to LinkedIn, (or are pieces LinkedIn, not the writer, has syndicated from an outside location such as NY Times). Facts: Video is 5x more likely than other types of content to start a conversation among members. LinkedIn Marketing, Outbound Lead Generation Make sure to always include an image at the top of your post, to act as a sort of header image. Posting to LinkedIn is free. 4. Every single day, we’re help founders, sales and marketing leaders, and individuals tell their story on LinkedIn and what we’ve learned is — everyone has a different voice, different style, and unique stories, but the key is consistency and authenticity. How to Post on LinkedIn: 10 Tips from Analyzing 3000 Posts. It’s much better to talk about your prospects and what they are going through. This post gets close to being self-promotional but ended up generating several high-quality leads for us. (Note the 47 likes on the above "liked" post versus the 3 likes on the shared post below.) Type the first few letters of your company name, and the company page title should pop up. Use them as inspiration and real-world guidance on LinkedIn content that has actually generated leads. This post is similar in length to the last one but it relies a little less on pre-existing engagement from followers. 7 rules for storytelling in sales over at SalesHacker. Info. Startups. I call that engagement fatigue. The LinkedIn demographic is different to Twitter, Facebook, and other sites which are primarily ‘social’ rather than ‘professional’. If using the “DM to talk more” CTA (which we don’t always recommend) make sure that your post was about something very specific that people can DM you about, vs. a blanket statement post with a “Lets Talk!” at the end. B2C brands c… likes, comments, shares, and views. They come to us with a level of pre-built trust that simply doesn’t happen from ads. Building your audience and then writing good LinkedIn posts that generate leads takes authentic content that people relate to. It doesn’t really matter if the subject-matter is irrelevant for the majority of people on LinkedIn. Since going public in 2011, LinkedIn has gained over 332 million members, with 2 new users joining every second. If you do include links, check that they direct readers to the appropriate pages and sites. Embedding relevant multimedia assets into your posts can make them more interesting for the reader, but be wary of how much you utilise. Every week, we’ll get contacted by someone whose CEO or founder tells their team to contact us because they’ve read our LinkedIn posts. We don’t have a massive following or a giant budget. One large study of LinkedIn posts found that LinkedIn content with images received a greater number of shares, likes, comments and views. So before we move on to find your personal best time to post on LinkedIn. Headlines with a length between 40 and 49 characters receive the greatest number of post views overall. Here are just a few reasons: 1. Linkedin is the second-most favorable content channelfor sharing business-related content, with the first being email. Share. Companies come to us when they need lean growth strategies that deliver leads, revenue, and long-term scalable growth. As with any content, your headline needs to be short, concise, and relevant to the content, giving LinkedIn users a reason to click. Well that depends, because a “post” is not simply a post anymore on LinkedIn. Your posts need to each contain at least one image. What about when you need actual, quantifiable leads from your LinkedIn presence, and you don’t have the benefit of a household name? RevenueZen is a startup growth agency run by former Silicon Valley revenue leaders, focused on B2B content marketing, lead generation, and LinkedIn services. A: What you post and the format you use depends on the topic and who you’re trying to reach. The tone is a little harsher than usual, but the value is there because the post still educates. Challenging a commonly held view in your industry is a great way to simultaneously show your insight while also engaging your network. Good visuals make a good post, so make sure yours are relevant to the content and will catch your reader’s eye. You're signed out. ✅  Do write ‘How…’ posts. This post could have easily been written without the personal element. Posts written in language reflecting a positive sentiment tend to get the most LinkedIn shares and likes, whereas neutral language posts tend to see more comments and post views than both positive and negative sentiments. It also offers a bit of humility at the end. Oberlo suggests the time frame between 10 AM - 11 AM on Tuesday, Wednesday, and Thursday as the best choice. Content Marketing A few things to take note of with these examples: Let’s dive into these 12 examples of good LinkedIn posts! Longer posts will obviously give readers more to talk about, so if you’re looking to get your readers engaged in conversation and debate, make sure you give them plenty to discuss. How often to post on LinkedIn . You’ve worked hard and achieved great results. You want to stick with images that are: High quality; Professional in nature; Clearly relevant; Video posts on LinkedIn over 33% of our new business has been sourced from LinkedIn. Then, when people engage with his content, the post is shared across their network. LinkedIn is a primarily professional platform, and if you’re trying to widen your connections or find a new position you want to come across as a competent writer. I'm just trying to share a post from a FB page (not my page) to my personal wall, mainly wanting to share because of all the hilarious comments people had made on the original FB post. When that happens, people will start to see and trust you when they see you and your company in other contexts. The reason this post generated 40 SaaS leads is because it generated intrigue without feature spitting. Press Esc to cancel. This post does well because we are giving people a hard truth. It’s right at the top when you log into your account. Why? For context, as of March 2021, over 33% of our new business has been sourced from LinkedIn. See program at http://1f16.com/fine-wines CEOs aren’t telling their team to contact somebody spits out the same content as everyone else. Marketing leaders. Appointment Setting While both methods are very simple to use, writing a post on LinkedIn is still limited in terms of text length and layout! There is a big difference between a post and an article. Here is the link to this post by String. According to the Content Marketing Institute’s report “2016 Benchmarks, Budgets, and Trends—North America,” 94 percent of B2B marketers use LinkedIn to distribute content. Most great business leaders are known for their willingness to challenge the commonly accepted wisdom in their industry. Don’t confuse post and article! Sometimes, short posts that ask a relevant, somewhat charged question lead to good engagement. Publishing a post on LinkedIn is easy. Want Help Becoming A Thought Leader on LinkedIn?Talk To Us! This is for our amazing program, and how to post our Professional Memes to LinkedIN. But that’s a misguided approach! Because RevenueZen works mainly with startups and smaller companies who are using LinkedIn as a source of revenue, not just another place to show off their brand, our focus is on strategies that lead to revenue and leads. The nuanced discussion takes place as Alex digs a little deeper into the topic, challenging his network to look at the subject a little closer. One mistake you can make with this style of post is accidentally slipping into complaining mode, or being overly critical without being constructive. The real value on LinkedIn is not the number of people in the network, but the influence that you possess within your net… A big advantage when liking, especially for the original post, is that a liked post will pass along the social activity of the original post. I’ll admit, I spent a long time as a LinkedIn member without realising I could post my own original content on there, to boost my profile and widen my online portfolio. For years, social media has been focused on how B2C brands can communicate with consumers, but with LinkedIn, we’re entering a world where B2B professionals can establish themselves as experts without the backing of massive funding. But what about LinkedIn post examples for those of us who don’t have a million followers already? Even if you don’t, link to your profile. and can't get the comments/reactions from the original post to be included. You can also include up to three tags in your content to help other LinkedIn users find you. LinkedIn makes it easy to write and publish your own original content. If your content is good, then people will find it. When you are thinking of timely content, you don’t necessarily need to watch the news. Do you have similar or relevant posts that readers might also be interested in? In this instance, the popular opinion is around salespeople not being order-takers. Don’t use these examples of good LinkedIn posts as a template to copy. Posts with titles like these mean readers know exactly what they’re going to see, and also offer the choice of skipping through to the relevant points if they don’t want to read the whole thing. There will be a short drop down menu – click on ‘Copy link to post’. Images and visuals show up prominently in the LinkedIn newsfeed. A massive amount of innovation in B2B lead generation and marketing is developed by smaller, leaner, and scrappier entrepreneurs and companies, before being adopted by more conservative, slower-moving larger brands with much larger budgets. How to Post on LinkedIn – Photos. That can work. LinkedIn Jobs helps you find the most relevant candidates by automatically targeting people based on skills, industry, experience, and interests – in emails and across LinkedIn. 1. Much like a blog, publishing original content on LinkedIn is a great way to get exposure for yourself and your business. That being said, if you’re planning to include other media in your post, adjust the number of images accordingly so the post isn’t too crowded. While you’re at it, take a look at these 7 rules for storytelling in sales over at SalesHacker. More than just showing the results, talk about how you achieved them. Your connections who like the post that you liked will be adding a like to the original content. Last updated on March 30, 2020 - My Free Marketing newsletter This is a post by Paul Shapiro.. Make sure you check out his blog, Search Wilderness and follow him on Twitter. If you’re going to use a multimedia asset such as a video or presentation, it’s better to make it the focus of a post rather than an extra on top of everything else. More than 50% of all social trafficto B2B sites comes from LinkedIn. They are outspoken innovators who refuse to accept the status quo. It’s a very easy thing to do – you know what you think a sentence or paragraph says because that’s what you meant to write, so you don’t notice if there’s an error. Here is a great example LinkedIn post that directly challenges people while educating them and providing a unique point-of-view based on real-world experience. If we make a post on LinkedIn and it doesn’t generate leads, then we know we’ve made a mistake. Watch later. Considering it only has 44 likes and 16 comments, that’s a pretty good ratio. This is true for every industry, no matter how small or large. However, if you have never blogged, there’s a lot of upside to posting on LinkedIn’s platform. One way to generate LinkedIn post ideas like this is to take any common advice or phrase that you’ve seen in your industry, and add a layer of nuance to it, or take a different position. The ideal number of images to include in a post is 8, which may sound like a lot, but posts with 8 images are associated with greater levels of engagement i.e. Here, Alex gave an example of someone we wouldn’t work with. Make sure all the formatting looks right; nothing is too cramped or crowded, and everything flows well from one point to the next. Similarly, if you know that you have an engaged group of people within your network who regularly comment on your posts, you can use this style of post to engage them with a pointed question that they can express their opinion on. Your target market is the very specific subset of people in your network who would might good prospects, and the people connected to them. Think about the language you’re using to write, for example. They aren’t your target market. You should know, and narrow down your audience to be as specific as possible. Posts with shorter word counts tend to have text accompanying a separate asset, such as a video which goes into greater detail on the subject matter. You’ve seen it on LinkedIn and certainly on Facebook. Timely & Relevant LinkedIn Posts. You will design training and development programs from scratch and coach our [salespeople] so that they meet their goals. Alex also offers the opportunity to DM to talk further about it. People are on LinkedIn to do business, network with current/future/past colleagues, share thoughts and ideas on their industry, and — most relevant to this article — learn from leaders in their industry and network. Questions should be asked and answered within the post itself. Think about what is affecting you and your network and write about that. 10 Types of posts you should share on your LinkedIn Page 1. Type above and press Enter to search. They want to talk to people who teach them something and challenge their way of thinking. The reason this post performed well is because a) it’s honest, and b) it’s concrete. I've tested a lot. I tried to post every 2-3 hours. Most of the time, nuances in “business advice” can get glossed over in favor of nicer-sounding phrases that are more consumer-friendly. Now, as one of these members, can you honestly say you’ve used LinkedIn as anything other than a place to post your CV and qualifications? The post acknowledges that we’re in the early stages of the product, but people love feeling like they’re early adopters or that they’re part of the origin of something. You don’t need a massive following to be effective, so long as you are connected with people in your target market, Just about anyone in your company can run this strategy, not just C-levels or founders (including sales reps and revenue leaders, just, You’ll notice none of these posts contain links, videos, or images. On average, the longer the post, the better, with posts between 1900 and 2000 words performing the best. This may seem obvious, but it’s surprising a number of content creators that miss basic mistakes in their posts. However, if you have built up an engaged following using more personal posts like the other examples of good LinkedIn posts in this article, you can benefit from injecting a little variety into the length and style of your posts. 3. Writing an article is possible from your home page by clicking on “write an article”. Providing you follow the above tips and produce high-quality engaging content, you should see more engagement, traffic and potentially new connections which could lead to future sales. That deserves to be celebrated. ✅  Do write List Posts, such as ‘12 Reasons…”, or “10 Helpful Tips…”. On average, a LinkedIn post with zero images receives about 6,413 views. If you want to do the same, here are seven tips to help you improve your content and craft a powerful post on the platform. It gives peace of mind to prospects. For the third post of this series, we’ll be looking at LinkedIn. This post does well because we are giving people a hard truth. Because his profile headline and content are optimized well, people see his authentic content, see that his headline is relevant to what they do, click his profile, and then contact RevenueZen (either by sending him a direct message or coming to our site). These stories work because they are professionally relevant while still being personal and authentic. The tone is a little harsher than usual, but the value is there because the post … If you hadn’t heard, LinkedIn just went all in on video. If you use it too much, people won’t actually engage with you because it seems like you’re just fishing for likes/comments. These examples of good LinkedIn posts are for people who don’t have a massive following (and who need results). Use this style of post sparingly and where it makes sense. Posting images on LinkedIn isn’t extra difficult or tricky. If you add documents to your posts you can easily 3X your LinkedIn post views. The platform is replete with the types of people who have the ability to authorize spending on your products and services. Tap to unmute. Use events and experiences from your professional past to give people insight. Inbound Lead Generation With the Open To Work feature, you can privately tell recruiters or publicly share with the LinkedIn community that you are looking for new job opportunities With our target LinkedIn audience and existing network, this was a very timely (and relevant) topic, given how important video calls are to day-to-day business in the startup, sales, and marketing worlds. It hooks you in a way that non-stories don’t. To learn more about LinkedIn for business and how you can create, strengthen, and influence 1-1 conversations in your sales process, check out our LinkedIn Sales Training. Let’s check out these stats from popular social media marketing companies suggesting when brands should post on LinkedIn. In the sales and marketing world, the common advice is to avoid be too me-centric in your writing. Click on the three little dots in the upper right hand corner of the post. Make sure to link to them as much as possible. If you’ve achieved results that other potential clients might be interested in, it’s absolutely worth sharing. Linkedin Ads - How to Post Jobs on LinkedinPosting jobs on Linkedin is easy once you know the trick of it. Let your profile do the selling. Instead of telling the story as something that happened to him, he could have just given the advice. The best content is authentic and comes from your actual experiences in life. Sales reps. Business owners. The minimum word count for a LinkedIn post is 300, with the maximum being around 2000. Think about what you’re looking to achieve with your content – do you want more impressions, higher visibility, or more engagement? Video, video, video. I’m not sharing the Gary Vaynerchuk’s of the world, with millions of followers. That first post got 109 views while the next 4 got a total of 2,547 views. Le Groupe La Poste est organisé en 5 branches d’activité (Services-Courrier-Colis, La Banque Postale, Réseau La Poste, GeoPost, Numérique) et présent dans plus de 47 pays sur 5 continents. If you don't feel like reading this entire post, let me give you the conclusion right here: By repeating a LinkedIn post 5 times, I was able to get 24 times more views in total than the very first post had. When coming up with your own LinkedIn post ideas, you can pull these stories from everywhere — customer conversations, calls with prospects, meetings with your former boss, your board, your employees, or even a conversation you overheard at a restaurant. In this post, even though it’s much shorter than others, there is enough content to spark a conversation. Self-promotional content performs poorly on the LinkedIn feed. Write a note at the bottom of your LinkedIn post and include the link back to the original post. Ideally, have your post checked over by a second pair of eyes before you publish it. LinkedIn’s algorithm will track those interested in my posts and show these people more of my posts! We have investigated an alleged set of LinkedIn data that has been posted for sale and have determined that it is actually an aggregation of data from a number of websites and companies. This “I”-centric post works because people in Alex’s network follow and engage with him specifically because they want to see what is happening in the brain of the CEO and founder of an agency that helps startups with growth, sales, and marketing. And always, always do a final check on spelling and grammar before posting. This shows other connections that we work in an honest manner, with clients we know are a good fit. You need to target your content towards this unique community of professionals. You read that correctly. Text: Our [sales team] in [New York] is growing and we’re currently looking to hire a [Sales training specialist]. Effectively distributing a paid post on LinkedIn is where things can get tricky. Remember that posts on LinkedIn need to stay professional. 2. Before explaining the step-by-step process, I need to share with you the philosophy behind it.Stick with me, because this is important.It’s all about influence.At first, my statement sounds obvious.But what’s the number one thing that people tend to chase on LinkedIn?It’s numbers. Save my name, email, and website in this browser for the next time I comment.